Malay communities have been bound together by their customary laws or adat. عادة. Small-scale entrepreneurs, believe that adat can promote business success, for example by paying attention to politeness ( budi bahasa), honesty (kejujoran) and respecting one's clients (melayan pelanggan).
Another basic concept of Malay culture is malu (shame, embarrassment, shyness). Malays are taught not to criticize others openly in public. From the word malu, one can derive memalukan. This word may mean "to cause one to be embarrassed" or "to cause one to feel ashamed of." In this sense, it is a form of social control. To avoid malu, an employee may cover up the errors of her boss. In women, this concept is also associated with modesty and personal morality.
> Do you have anything you can share from your experience of adat or malu ?
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