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Topic of the week
  • Posted 22 May 2015
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PR weapons to build your brand

549_201505225509_png_square_left.90x90.1.1.75 Years ago, standard strategies like trade shows, press releases and launch events drove the bulk of a company’s brand story. Now, rapid innovation and technology has changed the way stories are... Read more >

Cultural intelligence
  • Posted 22 May 2015
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This week

Switzerland - private and disciplined

Switzerland is a landlocked country in Western and Central Europe, bordered by Italy, France, Germany and Austria. The population of around 8.2 million people is concentrated mostly around the larger cities, such as Bern (the capital), Zurich (the centre for banking and finance) and Geneva.Switzerland has for centuries been a neutral state, which means that... Read more >

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