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Brand Strategy Planning for 2016
Small business owners may not have huge amounts to spend on conventional advertising and marketing campaigns, but there are other options that are effective.Strategic...
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The Introvert Entrepreneur
Some of the most successful business people of our time – Bill Gates, Mark Zuckerberg and Larry Page – are all introverts. Rather than being shy or reclusive,...
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Boost Your Business in 2016
While many business owners are still busy trying to get 2015 wrapped up, it is just as important that you take the time to focus on what 2016 will hold. Here are...
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Running a Successful Virtual Office
In today’s business environment, it’s all about mobility and casting off the shackles of a fixed location, nine-to-five working mentality. The cloud really does have a...
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Use a Password Manager for Access Securi...
Most people have a number of online accounts, and each of them should have different passwords. However, trying to remember these passwords is hard, so it's no wonder that...
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Celebrating Women’s Entrepreneurship D...
15-22 November 2015 is Global Entrepreneurs’ Week, and on Thursday 19 November the world celebrated Women's Entrepreneurship Day (WED). WED was founded and implemented...
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The 4 Buyer Mindsets
A buyer may be in a position of authority and has the financial ability to buy, but they have to be in the right mindset. These are called "buying modes" and there are two...
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Aiming for BIG Goals
Regardless of what you do, it’s no secret that pretty much anything you accomplish will be a direct result of your motivation. Once you move out of the honeymoon phase of...
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4 steps to successful crowdfunding
Crowdsourced funding offers special benefits for women-led startups, allowing women to bypass entire layers of male funders, who are slow to back women startups. Instead, women...
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Empathy often lacking in the leaders
A research study carried out by the University of Southern California’s Annenberg School for Communication and Journalism asked business leaders what attributes executives...
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