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Benefits of Diversity in the Workplace
Technology has enabled us to interact with customers, vendors and employees around the world 24 hours a day. Even if your company’s marketplace is local, the chances are...
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The Art of Public Speaking
Whether it’s presenting to a board of executives or standing up at the annual staff get-together to offer some words of praise to a departing colleague, most people in...
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Social Media Etiquette Made Easy!
The final instalment of our guide to social media etiquetteChoose Your Friends CarefullyDon't friend, follow and collect contacts indiscriminately. Haphazard hoarding is...
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Telling a customer they are wrong!
Sometimes the customer is not right. They think your price is too high when it’s average for your market. They think a lousy competitor can give them better value. You...
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Marketing, Advertising and Branding – ...
It is not unusual for a new entrepreneur to state “My marketing strategy is to advertise online.” Misunderstanding the concepts of marketing, advertising and...
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Essential Social Media Etiquette
The next instalment of our guide to social media etiquette.Match the Content to the NetworkJust because you’re on Facebook, LinkedIn, and Twitter and you find a really...
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Being Less Judgemental
Despite our best efforts, we all judge others.  A co-worker may take too long a lunch break, or a client may be rude and dismissive. How can we become less judgmental...
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More Social Media Etiquette for Small Bu...
Continuing the guide to social media etiquette, it is good to note the following:Be a Friend to Get a FriendIf you see someone ask a question on Twitter to which you know the...
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Successful Business Trip Recovery
Jetting off to a quick, mid-week meeting can be one a rewarding experience but it can also be exhausting. After a full day of meetings, we often grab a quick snack then head to...
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Social Media Etiquette for Small Busines...
Learning the best social media etiquette for business owners is almost as hard as getting started with social media in the first place!  Here we make a start with a...
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