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The Goldmine from Understanding Potentia...
Marketing starts with "segmentation." It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically,...
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Benefits of a Mobile App in Your Busines...
Mobile apps used to be solely for big name brands like Walmart. Now more small and medium-size businesses are following the mobile trend, understanding that an effective mobile...
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Deliver a Great Meeting!
If you’re a meeting organiser, moderator or leader, this checklist will help you to become a professional at organising and running great meetings.Before the...
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Why Social Selling Will Soon Just Be ......
Back in 1997, there were two things that everyone believed were going to revolutionise commerce and industry. First there was the mobile revolution – upcoming mobile...
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Sharpening Leadership Skills
Leadership is seen as the most critical competency for businesses now and in the next decade, according to a recent Society for Human Resource Management (SHRM) survey. However,...
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Obtaining Referrals
People would rather do business with people they know – or know of – than with strangers. After all, few things are more reassuring than a positive endorsement from...
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Up to Scratch Websites
Small and medium-sized enterprises (SMEs) and start-ups have emerged as serious contenders to established corporate entities in recent years. This trend has taken the fast lane...
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Management Structures That Hinder Progre...
Years ago, nearly all companies operated on a hub-and-spoke management structure, where significant decisions were referred to one formal boss rather than to whoever was best...
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Brand Strategy Planning for 2016
Small business owners may not have huge amounts to spend on conventional advertising and marketing campaigns, but there are other options that are effective.Strategic...
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The Introvert Entrepreneur
Some of the most successful business people of our time – Bill Gates, Mark Zuckerberg and Larry Page – are all introverts. Rather than being shy or reclusive,...
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